Multi-award winning SaaS innovators, sales-i, give Topcats Racing a major boost as they continue their alliance with the team in 2010

Posted by | Posted in Latest News, Racing News | Posted on 12-03-2010

sales-i Software as a Servicesales-i and Topcats Racing have forged a strong and successful partnership since being introduced at the beginning of 2009 when, sales-i co-founder, Paul Black got to experience, first hand, one of Topcats Racing’s ‘Race Car Experiences’ at Silverstone. Director, Charlotte Gilbert, said, “Such was the enthusiasm and ‘drive’ shared between Paul Black and the team that plans were implemented to interlink our services with theirs”.

Since then, sales-i have provided invaluable IT skills to the team, aimed at increasing and developing their Race, Service and Corporate Motor Sport divisions as well as much needed new on-track hospitality facilities, co-branded with the sales-i logo, signifying a strong presence within the team.

Last year, sales-i took prime position and made the most of Topcats Racing’s successes, particularly when the team won the Britcar 500 with the Mosler MT900GT3. sales-i utilised that exposure with marketing campaigns in the U.S and UK.

Making the most of what they have to offer, sales-i are also treating it’s top clients to participate in the team’s ‘Race Car Experiences’ days with great success. Those that don’t get to sit behind the wheel of the race cars themselves are likely to receive a warm invitation from sales-i to spend a day at the races with the team where they can enjoy the hospitality, exciting racing and a behind the scenes look at the team in action.

About Sales-i

sales-i© is a real-time sales acceleration service for frontline sales people. Through sales-i, sales professionals are empowered with real-time customer buying behaviour alerts which are delivered by email and text messaging, empowering them to make better informed, personalised and faster decisions which maximise repeat sales and reduce customer slippage.

sales-i is a true Software-as-a-Service solution charged on a per-user, per-month, basis.

Sales and marketing organisations rely on sales-i to accelerate their sales intelligence. This delivers protected customer share, better margins, visible cross-sell and up-sell opportunities and increased customer buying behaviour know-how resulting in more intelligent, profitable selling.

sales-i is a privately held company with offices in California, USA and Solihull, UK. For more information about sales-i visit or email

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